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Topic

AdTech

A collection of 3 issues

Dear AdTech, We Need to Talk

TL;DR AdTech sold tickets to our attention and kept the money. The relationship is over. From here: my data stays mine, my attention has a price, and if brands want to reach me, they can ask. That is Personal Sponsorship. Dear AdTech, We need to talk. Actually, no. I

Defining / Re-Defining Zero-Party Data

TL;DR Zero-party data is not first-party data with a nicer opt-in. It is data consumers own, store, and exclusively control. It is never shared. Brands do not collect a copy. At most they get permissioned pull signals. That is the line Qadabra draws with YouData, and

The Attention Economy Has a Supply Chain Problem

TL;DR Human attention is a real marketplace. Consumers supply the product. Closed systems sell inventory they never bought and cut the supplier out of the deal. Treat attention like a commodity with ownership, measurement, and compensation that runs back to the source, and the market rebalances. That is the