About

Me is Mine is Qadabra’s public notebook on the Attention Marketplace.

We write about what happens when consumers own the supply of attention, when Personal Sponsorship replaces interruptive ads, and when media is bought one moment at a time instead of rented through a closed stack.

The through-line is simple:

• Own your data.
• Sell your attention.
• Buy your media.

That maps to YouData, Sponster, and Tiqit. One stack. Consumer on the ticket.

Most of the ad economy still runs like a marketplace that forgot its suppliers. Google and Meta prove every day that human attention is the product. They keep the market closed, hijack the supply, and cut the supplier out of the deal. We are building the open version.

Me is Mine is where we put that argument in long form: supply-chain economics, zero-party data that never leaves the consumer, marketplace craft, and the weird new categories that follow.

Written for people who build, buy, or bet on media, data, and marketplaces. Published by Qadabra. Founded by Trae Nickelson.

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